VS Pink Chloe x Halle Holiday Gift Guide Launch
Client: VS Pink
Location: Private Estate - Beverly Hills, CA
Duration: 1 Day
Type of Activation: Experiential
We celebrated the holidays with Victoria’s Secret PINK and Chloe x Halle – the Grammy nominated R&B duo (coolest sister duo, ever!) – and launched their PINK Holiday Gift Guide.
Celebrity, influencer and press attendees were invited to the ultimate Beverly Hills mansion to check out the duo’s curated PINK favorites, while enjoying vegan made-to-order s’mores, ornament decorating, a holiday photo activation and more.
Since shopping isn’t the only important part of the holidays, we included a special philanthropic moment for attendees to enjoy. We invited guests to participate in a Gift It Forward activation, where attendees could write notes of encouragement to I Support The Girls recipients. PINK partnered with this incredible organization to provide donations of bras and underwear to thousands of women in need during the holiday season, spreading holiday joy all around.