Amazon Prime Video - A Letter To The Future

2022 Short List Clio Award Winner

Client: Amazon Prime
Location: Monarch Stadium - Los Angeles, CA
Duration: 1 Day
Type of Activation: Experiential

Using 30,000 baseballs (& some blood, sweat & tears), in partnership with Baseball for All, we assembled a powerful letter on the Los Angeles Valley College's Monarch baseball field to promote Amazon Prime’s new series - A League of Their Own - while also working to empower female athletes.

In addition to this letter of empowerment, we worked with Prime Video to host a baseball game featuring some well known names, including Abbi Jacobson, Kelsie Whitmore, Haley Cruse Mitchell, and many more. Not to mention the one & only Maybelle Blair, who played in the All-American Girls Professional Baseball League during the 1940s—and inspired A League of Their Own- who tossed out the first pitch.

This was a unique opportunity to make a point about gender equality in sports, an opportunity to empower future generations of girls in baseball to show them they are capable of making it to the major leagues & breaking barriers. The inspirational video below highlights some of the statistics, along with some of the EXTREMELY hardworking girls from BFA who came out to help bring this letter to life.