Sports Illustrated: Swimsuit Launch Weekend 2023

Client: Sports Illustrated
Location: New York, NY & Hollywood, FL
Duration: 3 Days
Type of Activation: Experiential, Red Carpet

The 2023 Sports Illustrated Swimsuit Launch Weekend was a multi-day event that took place between New York City and Florida. The weekend celebrated the women featured in the 2023 issue, which included cover models Martha Stewart, Megan Fox, Kim Petras, and Brooks Nader.

The 3-day launch weekend kicked off with a red carpet event hosted in New York City on Friday, and then all models took to the sky on Saturday to head to The Seminole Hard Rock Hollywood for a Kim Petras concert that evening. Saturday & Sunday were jam-packed with fashion activations, celebrity guests, and live entertainment. Attendees also had the opportunity to design their own SI Swimsuit merchandise.