All For 1

Client(s): Nike, Partnership with Mission
Location: Berkmar, ATL
Duration: 1 Day
Type of Activation: Experiential, Digital
Activation Premise: Quavo of Three Migos is known for giving back to his community. This time around, he wanted to give back to his high school basketball team, while also giving the players an opportunity to give thanks to those influential figures in their lives. In partnership with Mission, my team and I worked to construct a gym sized LED wall - with the pixels working together to create “mini” nike shoes. When a student would write a message of thanks to their coaches (or moms) on one of the iPad’s, the message would be translated to the wall in the form of Nike shoes flipping from black to white.