This is Us: The Final Chapter

Client(s): NBC, Partnership with Cartwheel & Co.
Location: The Grove, Los Angeles
Duration: Multi-Day
Type of Activation: Experiential, Digital
Activation Premise: As NBC’s This is Us was inching toward its final season, there was a desire to create a “larger than life” way for fans to give their final thanks and farewell to the emotional and heartfelt show. Physically, “The Card” was brought to life. Working with my creative engineer team, external vendors and the incredible staff at The Grove, we worked to construct this oversized card over night. Digitally, fans then had the opportunity to share their favorite memories of the Pearson family, which would display on the thank you card.