Spotify Viva Latino Live

Client: Spotify
Location: American Airlines Arena - Miami, FL
Duration: 1 Day
Type of Activation: Experiential
Activation Premise: To create a unique photo opp experience at Spotify’s Viva Latino Live concert that catered to their highly engaged social audience, I worked with internal teams to bring to life a 40’ floral wall. Nearly 2,000 fresh florals were sourced from a local vendor, which served as the perfect selfie backdrop. Utilizing the #VivaLatinoLive hashtag, fans could then make their way to kiosks within the stadium that would present them with a photo gallery wall to search for and print out their personalized and branded photo as a takeaway.