Adweek Lounge

Client: Verizon Media
Location: New York, NY
Duration: Multiple Days
Type of Activation: Experiential
Activation Premise: Verizon Media was in need of a sophisticated and tech-savvy lounge that educated attending advertising professionals about their massive presence. To entice attendees to come to the space, the footprint was outfitted with multiple charging areas to recharge their various devices, a comfortable place to rest their feet, and a collaborative space to network. In addition, attendees were encouraged to learn more about Verizon Media with the incentive being an unknown prize. A Spin to Win prize wheel gave attendees the ability to win some prizes after answering some Verizon Media specific questions.